Salesboom.com to poach Salesforce.com

Posted March 5th @ 10:28 am by Darren

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Salesboom.com just announced an Enticement Program. Any company that migrates from Salesforce.com to Salesboom.com will receive $5000 and guaranteed lower annual pricing on their CRM. For a limited time they are also providing data migration and consulting services for free to help ease the transitions. Apparently their Magic Migration Button will migrate all of your data without any loss.

This is what President and Founder Rami Hamodah had to say:

“The relationship between Salesboom.com and Salesforce.com is a one way street. Salesforce.com customers embark on their journey along this one way street and find themselves at our door. This one way street analogy sums up our relationship with Salesforce.com, we should be thankful to them, after all they are our largest source of new clients.”

This beats the iPod that my bank offered me when I moved my bank account. But here’s why I’m skeptic.

I doubt this will create a dent in Salesforce.com. It wouldn’t be worth the business disruption even for a company with 10 seats. That $5000 only make sense for very small customers who are most likely on Team Edition. Since team edition cannot be accessed with the API, this ‘migration’ procedure probably includes you exporting everything to a CSV file first. That won’t be a one button migration.

Also most companies are unhappy for the same reason. They don’t like being ’shoe-horned’ into a system. I’ve worked with many small companies and most of them can’t wrap their heads around having both an Account and Contact. Each one of these companies have a very specialized process and they’re unhappy because when they get to Salesforce.com, they have to do everything the Salesforce way. So ’shoe-horning’ them to another CRM which has more features probably won’t solve their problem.

With that said, I’m still rooting for ya Salesboom.com from Nova Scotia Canada!

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1 Trackbacks/Pingbacks

  1. Pingback: Is there a Salesforce.com Tax? | Warrior Point - Latest News on SaaS & Tutorials for On-demand Software on October 24, 2008

2 Comments

  1. Greenberg
    March 5, 2008 at 11:32

    Actually, the API is available when using the migration button no matter the edition. Also their release says that You must have 20 users on the professional or enterprise edition not Team.

  2. Darren
    March 5, 2008 at 13:09

    Thanks for the comment. A good point you made. What I meant was, the API is not available in Salesforce.com for the Team (now called Group) Edition. So that’s probably why the Magic Migration Button only works for editions above Team.

    I’m a little skeptic, but it’ll be interesting to see the response to such a compelling offer. Like I said, I’m cheering for the ‘underdog’ especially since there are so few from Canada.

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