In case you haven’t seen this, Salesforce.com has an app on the AppExchange that integrates with Facebook. It’s called Faceforce and was co-developed by Clara Shih (Salesforce.com) and Todd Perry (Facebook).

Basically it allows you to associate a lead or a contact in Salesforce to a friend in your Facebook network. After you make this association you can get a better picture of this contact by pulling information off of their Facebook profile. For example, when looking at a lead, you can see what their favourite movies are, find mutual friends, or find out their birthday.

It’s a cool proof of concept but I don’t think it will have much value. How often are my leads going to be in my Facebook network? Chances are, I won’t be selling to my friends or my friend’s friends. And am I going to really poke my customer and write on their wall? Regardless, I think integrating social graphs into CRM has become increasingly important. Some companies have even started releasing such features.

I think it’s also worth checking out the integration with LinkedIn. If you want Faceforce, click here for more information.