Gordon Ritter is one of the founders of Emergence Capital Partners and an early investor in Salesforce. He talks about what he thinks the future of SaaS will look like. He thinks the real value for SaaS is the data that is being harnessed about the users. Because SaaS companies are hosting the application, they can get a better idea of the customer’s behaviour while they use the system. Ultimately this will lead to better customer service and usability because companies can target their services to better fit their customers.

Click here to read and listen to his post.