Hello dear readers,
It has been over a month since the last post. Darren and I are back and ready to write many more SaaS and entrepreneurship-related articles.
I fell upon a funny article today at InsideCRM. The title of the article is “25 things I learned about business from South Park.” I watch South Park from time to time, just enough to know the main characters. Didn’t expect much insight from this article, maybe just a few laughs. Surprisingly it offered both insight and laughs.
Using some funny examples from South Park episodes the article goes on to prove some fundamental business lessons, some being:
1. Use the Internet to get publicity, just like the boys did when they posted their video “What what in the butt” on “Youtoob” in order to raise “Internet money” and awareness for their special cause.
2. Have a reliable work force and a stable customer base, just like the planetarium owner in one of the episodes brainwashes the boys to work for him (reliable work force) and brainwashes the customers to keep coming back (stable customer base).
3. Protect the local wildlife for good PR, just like the Office of the Interior protected the useless Jackovasauruses.
4. Provide neat stuff for people with extra money to spend on, especially if you are marketing the neat stuff to children like the “Chinpokomon”.
5. People will gladly pay large sums of money for something rare, just the way Cartman exploited this and offered his kidney for $10 million to Kyle.
6. Create a buzz, i.e. create a marketing ploy where people will do something lame just so that they say they did it.
7. Sponsorships mean money, just like Butters stuffed himself with food to get really fat so that he can then get a sponsorship from the local restaurant to go on a diet using their food and lose that weight, thus getting free food!
8. Research is the key to knowing your customers, just in the same way that Cartman dressed up as a robot in order to get close and personal to Butters in order to learn more about him and make fun of him at school better.
9. It is good to embrace change, just like Kyle got a race change in order to play basketball.
10. Get big names on your venture to attract star-struck customers, just in the same way that the boys charged for the pay-per-view fight between Damien, the 4th grader son of Satan, and Jesus.
The article gives the complete list and the proofs from the show.

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