Vancouver based Peer 1 is hosting a free webinar with partners OnDemand Solutions and Mural Ventures. 3 speakers from each of these companies will share their experiences on how to build successful and profitable SaaS applications.
Click here to register.
And here is some additional information taken directly from Peer 1’s blog.
SaaS is here to stay, with an estimated 25 percent of all software delivered in the next few years expected to be SaaS, according to Gartner projections. As successful SaaS companies know, in order to take advantage of the considerable benefits of this delivery method you must run your company in a completely new and different way rather than rely on the traditional methods. This webinar will help companies avoid many of the more common mistakes.
When: Tuesday, June 24, 2008 – 2:00 p.m. Eastern
What: Free webinar on “The Seven Deadly Mistakes of ISV SaaS Offerings,” which include:
* Cannibalizing your current revenue by providing your existing offering to the same customers
* Underestimating the power of and need for customer service in the SaaS model
* Offering free trials that don’t convert prospects to customers
* Underestimating the importance of web-centricity for marketing, sales and supportWho: Featured speakers
* Mike Jalonen, CEO, OnDemand Solutions
* Jeff Hagins, Partner and CTO, Mural Ventures
* Robert Miggins, Vice President of Business Development, PEER 1About PEER 1
PEER 1, a leading online IT infrastructure provider, believes in the limitless opportunity of the Internet and the business growth and continuity it provides for its more than 10,000 customers. PEER 1 delivers highly scalable managed hosting and co-location solutions to ensure customers’ online presence is always fast, always available. Since 1999, PEER 1 has grown to include data centers and network points of presence in 17 major cities across North America and Europe. Serving a variety of companies, PEER 1 offers solutions that grow through every stage of web commerce, regardless of company size. The company’s headquarters are in Vancouver, Canada and the stock is traded on the TSX under the symbol PIX. For more information visit: http://www.peer1.com.About ODS
OnDemand Solutions provides business and technical services to established and startup organizations who are already using, or who are looking to use, the OnDemand or “Software as a Service” (SaaS) delivery model. Our services and best practices are designed to rapidly develop and launch new OnDemand and SaaS businesses, accelerate growth for organizations with a current SaaS offering, and assist independent software vendors (ISVs) to convert from a perpetual license model to a subscription revenue model.About Mural Ventures
Mural Consulting is a specialized team of Software-as-a-Service experts. We work with ISVs and Service Providers to create SaaS strategies that drive real actions, and then execute those actions side-by-side with our clients. We deliver business success in the fast-changing, competitive SaaS environment. Mural has conducted over 300 executive SaaS business design sessions globally. From that experience, we’ve assembled 8 Key Success Factors for SaaS success. These KSFs form the foundation for all of our strategy and execution services.
Click here to register.

June 19, 2008 at 22:49
Interesting - I wonder if we agree on the same 7 points in a whitepaper and presentation that I’ve been giving titled “7 Secrets to SaaS Startup Success”?
Link to whitepaper: http://www.salesforce.com/assets/pdf/misc/WP_7Secrets_0408.pdf
June 23, 2008 at 12:39
This seems like a great webinar. I am continuously amazed by the resources Warrior Point is able to identify for SaaS providers! Thus…
A number of weeks ago, Warrior Point created a “SaaS Playbook” outlining different companies in the SaaS space. I reccommend the addition of a company called eVapt (www.eVapt.com) because I they offer valuable services to SaaS providers (i.e. metering, billing, etc.). Because of your unique ability to identify resources, I wanted to reccommend a playbook for SaaS support. The webinars, Mural Consulting, the white paper linked in the comment above (I am not sure of its quality, but I am sure it is interesting none the less)…anything that could be of value to SaaS providers developing their business! Just a suggestion because I know how much knowledge Warrior Point has!
June 24, 2008 at 01:49
Thanks for the input Landon!
We started a section called “The Plays” (link at the top menu). This is where we were going to write tutorials for SaaS applications. But I also like your idea. I think we’ll begin to expand the coverage of that section to include materal & resources for both SaaS providers and users.
Thanks again for the tip. And don’t worry, I haven’t forgotten:-) I’ll be posting shortly about eVapt!